E-Commerce Mobile Shopping Case Study (Shew head shoes)
Shewhead is a mobile application e-commerce shoe app where users can browse and purchase shoes from various brands which that aims to provide a seamless shopping experience for customers who are interested in purchasing shoes online. The app features a wide range of shoe categories, including sports shoes, casual shoes, and formal shoes, catering to the needs of all kinds of customers. The app was designed to provide a user-friendly interface, a secure payment gateway, and timely delivery of products presence and attract high-profile clients.
Date
July,2023
Role
UI/UX & Graphic Designer
Objective
Increasing Sales: The primary objective of this app is to drive sales and increase revenue. The app is designed to encourage customers to make purchases by showcasing the latest shoe collections, offering discounts and promotions, and providing easy payment options.
Enhancing Customer Experience: The app was designed to provide customers with a seamless and enjoyable shopping experience. This can be achieved by providing features like easy navigation, filtering options, product recommendations, and personalized shopping suggestions.
Improving Customer Retention: The app is designed to improve customer retention by providing a loyalty program, personalized offers, and excellent customer service. This can help to build a loyal customer base and encourage repeat purchases.
Overall, the objective of an e-commerce shoe app is to provide a user-friendly, convenient, and enjoyable shopping experience for customers, while driving sales and building brand loyalty.
Competitive analysis
The first step for an e-commerce shoe app was to make an examination and evaluation of the competing apps in the same market. The goal of this analysis is to identify the strengths and weaknesses of each competitor, as well as opportunities and threats they pose to the success of the E-commerce shoe app. The Brands involved are Nike, Adidas, Footlocker and New balance.
User research
The second step in the design process was to conduct market research and gather data on the target audience’s preferences, behavior, and needs. The research was conducted through surveys. I decided to perform the user survey to gain quantitative data on how users use e-commerce stores to make purchases and the struggles many shares. 5 users who are between the age bracket of 18–25 participated in my user survey.
Survey Findings
Usage - Almost 80% of the respondents reported that they use a shoe e-commerce app to buy shoes. Among those, 20% said that they use these apps frequently, while 20% reported using them occasionally. The remaining 60% said that they have used a shoe e-commerce app in the past, but they don't use them anymore.
Factors influencing - The most important factor for users in choosing a shoe e-commerce app was the availability of discounts and offers. Around 80% of respondents reported that they prefer an app that offers good discounts and deals. Other important factors included a wide range of shoe options, user-friendly interface, and fast delivery.